Zoom Zoom. No wait. That’s Mazda, not Scion. Gallery Lombardi is hosting the Austin episode of Scion’s Installation 3. Apparently the car company ordered some 3 foot polyurethane models of their car to be manufactured by some design company and then got some street artists to color them. Being as most street artists work with aerosol paint and decals, that’s what you get with this show.
The majority of the cars hanging on the walls have designs and drawings applied to them just like any other surface a graffiti artist would approach. On one car you have what I understand as stereotypical for the target audience, asian text characters in black and red on one car. Young males ages 13-35 will have a blast. None of the cars looks bad. The artists just had a hard time of breaking formation. Only four of the cars expanded on this opportunity to present their work on a national tour.
One had the car begin to ooze where the tires should be and began to form legs. Eyes also started to grow on the hood and the car appeared to be the pet of the cartoon figure standing in front of it. A pink car had more material added to it as it grew bunny ears and its tires were replaced with skateboard wheels. It looked like a cross between a Yoshitomo Nara and a Wallace & Gromit character. A third car was hung on the wall attached to a wooden plaque. Antlers were placed on the rear fenders and the car was painted to resemble a deer head.
By far the most radical modification was by a Seattle artist. The car flipped over onto its roof was coverd with popsicle sticks and resembled Noah’s Ark. It wasn’t too much work, but the reference point of having it on its back made the car a totally different object. Where the painted cars were just painted cars, Noah’s Ark became a sculpture.
I have come to realize that Gallery Lombardi likes to promote graffiti artists, street artists, and other fine artists with similar sub-culture aesthetics. Knowing this, it was fitting that Scion would approach them to host this exhibit (in its third year I’m guessing?). This is a very commercial exhibit as it is pandering to the young college, car aficionado, pro-graffiti crowd. Although the work is attractive and I am sure Scion helped pay some bills, it feels like more of a design show than an art show.
Its NOT BAD. There is nothing offensive about it. Scion is just a bolt trying to get a nut in this crazy world. Vrrrrooooooommmmmmmmm!
I’ll tell you ’bout what I sees.